Glossier Las Vegas is opened in May 2024!
“There is no better expression of the brand than a retail store, and that’s always been true,”
said Chitra Balireddi, Glossier’s chief commercial officer. “In wholesale, we express the brand to some degree. But the full manifestation happens in our stores, and not just from a design and aesthetic standpoint, but in terms of how our [staff] speaks about the brand, as well as a merchandise offer.”- Excerpts from WWD, EXCLUSIVE: Glossier Opens Las Vegas Store That Sells Lip Balm Alongside Bedazzled Baby Ts
The Challenge
How do we represent Glossier’s values of having fun, celebrating freedom and being present in Las Vegas, while embracing the long-established characters of the Entertainment Capital of the World, and embodying the spirit of a global destination city that never sleeps?
How do we represent Glossier’s values of having fun, celebrating freedom and being present in Las Vegas, while embracing the long-established characters of the Entertainment Capital of the World, and embodying the spirit of a global destination city that never sleeps?
Project Approach
The Glossier brand has always been about community. The Las Vegas store will be conceived as a place to emphasize the sense of community in real life, and to bring people together to have a collective and interactive experience.
The Glossier brand has always been about community. The Las Vegas store will be conceived as a place to emphasize the sense of community in real life, and to bring people together to have a collective and interactive experience.
Key Development
We drew inspiration from the unique marquees that adorn the iconic Las Vegas Strip with an added futuristic twist, we want Glossier Las Vegas to be a spectacle in itself, that marks a fusion of beauty and innovation.
We introduced a new color to the brand, a minty shade of green, which has a sci-fi sort of hint, but the softness of the shade works for use. Pink has always been our color, and we’ve shown up with so many variations. So we experimented and figured out ways we can evolve in ways right for the brand.
We drew inspiration from the unique marquees that adorn the iconic Las Vegas Strip with an added futuristic twist, we want Glossier Las Vegas to be a spectacle in itself, that marks a fusion of beauty and innovation.
We introduced a new color to the brand, a minty shade of green, which has a sci-fi sort of hint, but the softness of the shade works for use. Pink has always been our color, and we’ve shown up with so many variations. So we experimented and figured out ways we can evolve in ways right for the brand.
The Outcome
Visitors are encouraged to embark on a journey of discovery as they interact with hidden lights and switches—engaging with Glossier’s full line of products and exclusive merch in a dynamic and visually stunning environment.
Visitors joined us at Glossier Las Vegas and indulged in a one-of-a-kind beauty adventure (and sneaked a pic in our secret selfie room) that combines the glamour of the Las Vegas Strip with the imaginative and inclusive spirit of Glossier.
Visitors are encouraged to embark on a journey of discovery as they interact with hidden lights and switches—engaging with Glossier’s full line of products and exclusive merch in a dynamic and visually stunning environment.
Visitors joined us at Glossier Las Vegas and indulged in a one-of-a-kind beauty adventure (and sneaked a pic in our secret selfie room) that combines the glamour of the Las Vegas Strip with the imaginative and inclusive spirit of Glossier.
The Las Vegas store is a bit more tailored to the market. We took our brand DNA, we push it and pull it and try to find a version that’s uniquely Glossier. We looked at casinos, slot machines and ornate hotel carpeting. This is a retro, futuristic version of Glossier that felt right for Vegas.
Read more about the store here.
Glossier Las Vegas
Professional Work ︎ Glossier
2024
Site
︎︎︎ Forum Shops at Caesars
Client
︎︎︎ Glossier
Collaborators
︎︎︎ Chief Creative Officer: Marie Suter
︎︎︎ VP, Deputy Creative Director: Adriana Deleo
︎︎︎ Director of Retail & Experiential Design: Kendall Latham
︎︎︎ Senior Construction Manager: Amanda Lalan
︎︎︎ Architect of Record: O’Neil Langan Architects
︎︎︎ Local Architect: Creative Design Architecture Inc.
︎︎︎ MEP Engineer: Meyers + Engineers
︎︎︎ Lighting Designer: RL Studio
︎︎︎ Fabricator: Trial Design
︎︎︎ Construction Management: PWI Construction Inc.
Responsibilities
︎︎︎ Design and procurement of experiential moments in the store
︎︎︎ Design and documentation of kiosk (Coming Soon)
︎︎︎ Custom carpet design
Projects start with a question
How do we celebrate the future?
︎
![]()
︎︎︎
Architecture/Exhibition/Graphics
How can we overcome grief?
︎
![]()
︎︎︎
Theater/Set & Lighting/Graphics
What can we do to further education quality in under-priviledged areas? ︎
![]()
︎︎︎
Architecture/Installation
What if “Art” is redefined in a coporate office?︎
![]()
︎︎︎
Strategy/Interior Design
How can we take care?︎
![]()
︎︎︎
Strategy/Industrial Design
How can we connect the existing and the new?︎
︎︎︎
Architecture/Exhibition![]()
What does it mean to direct ourselves?︎
![]()
︎︎︎
Directing/Art
![]()
︎︎︎
Strategy
How can we preserve a culture?︎
![]()
︎︎︎
Art/Exploration
![]()
︎
︎
︎︎︎ Architecture/Exhibition
What does it mean to direct ourselves?︎
Projects start with a question
(01)
How do we celebrate the future?
︎
(02)
How can we overcome grief?
︎
︎︎︎ Professional, Theater/Set & Lighting/Graphic
(03)
What can we do to further education quality in under-priviledged areas? ︎
︎︎︎Volunteer, Architecture
(04)
How can we take care?︎
︎︎︎Academic, Strategy/Industrial Design
(05)
How can we connect the existing and the new?︎
︎︎︎Academic, Architecture
(06)
What does it mean to direct ourselves?︎
︎︎︎Academic, Directing/Art
(07)
What is the post-pandemic future of work?︎
︎︎︎Professional, Strategy
(08)
What if “Art” is redefined in a coporate office?︎
︎︎︎Professional, Interior Design
(09)
How can we preserve a culture?︎
︎︎︎Personal, Art/Exploration
(10)
Anymore?︎
︎︎︎Academic, Theater/Lighting
︎︎︎Personal, Sketches/Random Stuff
© 2024 / FLAM