I am a multidisciplinary designer and registered architect in New York City.
Originally from Hong Kong, my background is a hybrid of concepting, developing and refining inspiring consumer experiences. I’ve integrated my former training in architecture, theater and creative strategy into a perspective that is both traditional and innovative.
I use storytelling to craft 360 marketing campaigns, steer brand identities and design physical environments — resourcefully evoking emotions and memorable moments within a compressed window of time.
Clients have included: Glossier, Smithsonian Institute, Figma, Warner Bros Discovery, Shopify, Alice + Olivia.
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Experience
Glossier / New York, US
︎︎︎ Senior Designer, Retail & Experiential, 2023-24
Previously: Rapt Studio, Rockwell Group, Ricardo Bofill Taller de Arquitectura, aona, Tezuka Architects, Fieldoffice Architects, Benoy, Davidclovers, Project Little Dream
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License
Registered Architect
︎︎︎ New York State
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Education
MArch / Harvard University Graduate School of Design
BA(AS) / University of Hong Kong
École nationale supérieure d’architecture Paris-Malaquais
HKU/Shanghai Study Center
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Scenography
Wedding at Queens Apartment, 2021 / New York, US
︎︎︎ Co-Design, Script, Acting, Props
Ubu Roi, 2021 / Widner Library Steps, Cambridge, US
HUSK, 2019 / Loeb Ex, Cambridge, US
︎︎︎ Set and Lighting Design
Let there be Light, 2019 / Gund Hall, Cambridge, US
︎︎︎ Directing, Script, Set and Lighting Design, Props
Play-Ground, 2018 / Cambridge, US
︎︎︎ Co-Directing, Scenography, Acting, Editing
Thom Pain, 2018 / MIT W97, Cambridge, US
Candide, 2018 / MIT W97, Cambridge, US
Occurrance: Everyone Knows the Disaster Is Coming, 2018 / MIT W97
︎︎︎ Co-Lighting Design
Glossier / New York, US
︎︎︎ Senior Designer, Retail & Experiential, 2023-24
Previously: Rapt Studio, Rockwell Group, Ricardo Bofill Taller de Arquitectura, aona, Tezuka Architects, Fieldoffice Architects, Benoy, Davidclovers, Project Little Dream
-
License
Registered Architect
︎︎︎ New York State
-
Education
MArch / Harvard University Graduate School of Design
BA(AS) / University of Hong Kong
École nationale supérieure d’architecture Paris-Malaquais
HKU/Shanghai Study Center
-
Scenography
Wedding at Queens Apartment, 2021 / New York, US
︎︎︎ Co-Design, Script, Acting, Props
Ubu Roi, 2021 / Widner Library Steps, Cambridge, US
HUSK, 2019 / Loeb Ex, Cambridge, US
︎︎︎ Set and Lighting Design
Let there be Light, 2019 / Gund Hall, Cambridge, US
︎︎︎ Directing, Script, Set and Lighting Design, Props
Play-Ground, 2018 / Cambridge, US
︎︎︎ Co-Directing, Scenography, Acting, Editing
Thom Pain, 2018 / MIT W97, Cambridge, US
Candide, 2018 / MIT W97, Cambridge, US
Occurrance: Everyone Knows the Disaster Is Coming, 2018 / MIT W97
︎︎︎ Co-Lighting Design
Projects start with a question
How do we celebrate the future?
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︎︎︎
Architecture/Exhibition/Graphics
How can we overcome grief?
︎
︎︎︎
Theater/Set & Lighting/Graphics
What can we do to further education quality in under-priviledged areas? ︎
![]()
︎︎︎
Architecture/Installation
What if “Art” is redefined in a coporate office?︎
![]()
︎︎︎
Strategy/Interior Design
How can we take care?︎
︎︎︎
Strategy/Industrial Design
How can we connect the existing and the new?︎
︎︎︎
Architecture/Exhibition
What does it mean to direct ourselves?︎
︎︎︎
Directing/Art
︎︎︎
Strategy
How can we preserve a culture?︎
︎︎︎
Art/Exploration
![]()
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![](https://freight.cargo.site/t/original/i/c2923bab424f1cbc91108c59a97ad84f0e49a85381ce615e139cc77690c1354a/Futures_AIB-sm-01.jpg)
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![](https://freight.cargo.site/t/original/i/f3e5aefc8ff53568bb3aaed823352d791613d1fcd4d69fdf2165dec43cfa5f2e/HUSK---2.jpg)
![](https://freight.cargo.site/t/original/i/3d5a3decd478609ad5c2235ca6d8445bdbe7e888e18dcaadd42fd84ca24b81f2/IMG_5636.jpg)
![](https://freight.cargo.site/t/original/i/1183f112529ceeaa4aa4accf85d0c4c44ee6efdefac0ed86fcf7da3b28a906ce/spruce3-removebg-preview.png)
︎︎︎ Architecture/Exhibition
![](https://freight.cargo.site/t/original/i/47a53c23383d2631770469a8fe5b22fefce1ca7f07e17311f197f737567833ec/LamFlorence_View01_Exterior_Night.png)
What does it mean to direct ourselves?︎
![](https://freight.cargo.site/t/original/i/31bd606ff14996e9a474f7097067ad1014d4418b555b3334f73a174f9eb86d67/Screenshot-2019-01-09-16.59.07.png)
![](https://freight.cargo.site/t/original/i/df424e31231dcbf6e2f5426e22552d1b357269d7c05a05dd95b5646689484d9e/Future-of-Work-1.jpg)
![](https://freight.cargo.site/t/original/i/b1f976bed575aa83c24cf1404ff035108c4e6b458819f7884bcceb2059fe5a0c/My-life-as-Mcdull-1.jpg)
![](https://freight.cargo.site/t/original/i/191618a05ec8f176570302b40c944e6d813eb64cf7368eec1f5d74ec6e89a2a5/Box.gif)
Projects start with a question
(01)
How do we celebrate the future?
︎
![](https://freight.cargo.site/t/original/i/c2923bab424f1cbc91108c59a97ad84f0e49a85381ce615e139cc77690c1354a/Futures_AIB-sm-01.jpg)
(02)
How can we overcome grief?
︎
![](https://freight.cargo.site/t/original/i/f3e5aefc8ff53568bb3aaed823352d791613d1fcd4d69fdf2165dec43cfa5f2e/HUSK---2.jpg)
︎︎︎ Professional, Theater/Set & Lighting/Graphic
(03)
What can we do to further education quality in under-priviledged areas? ︎
︎︎︎Volunteer, Architecture
(04)
How can we take care?︎
![](https://freight.cargo.site/t/original/i/1183f112529ceeaa4aa4accf85d0c4c44ee6efdefac0ed86fcf7da3b28a906ce/spruce3-removebg-preview.png)
︎︎︎Academic, Strategy/Industrial Design
(05)
How can we connect the existing and the new?︎
![](https://freight.cargo.site/t/original/i/47a53c23383d2631770469a8fe5b22fefce1ca7f07e17311f197f737567833ec/LamFlorence_View01_Exterior_Night.png)
︎︎︎Academic, Architecture
(06)
What does it mean to direct ourselves?︎
![](https://freight.cargo.site/t/original/i/31bd606ff14996e9a474f7097067ad1014d4418b555b3334f73a174f9eb86d67/Screenshot-2019-01-09-16.59.07.png)
︎︎︎Academic, Directing/Art
(07)
What is the post-pandemic future of work?︎
![](https://freight.cargo.site/t/original/i/df424e31231dcbf6e2f5426e22552d1b357269d7c05a05dd95b5646689484d9e/Future-of-Work-1.jpg)
︎︎︎Professional, Strategy
(08)
What if “Art” is redefined in a coporate office?︎
![](https://freight.cargo.site/t/original/i/3d5a3decd478609ad5c2235ca6d8445bdbe7e888e18dcaadd42fd84ca24b81f2/IMG_5636.jpg)
︎︎︎Professional, Interior Design
(09)
How can we preserve a culture?︎
![](https://freight.cargo.site/t/original/i/b1f976bed575aa83c24cf1404ff035108c4e6b458819f7884bcceb2059fe5a0c/My-life-as-Mcdull-1.jpg)
︎︎︎Personal, Art/Exploration
(10)
Anymore?︎
︎︎︎Academic, Theater/Lighting
︎︎︎Personal, Sketches/Random Stuff
© 2024 / FLAM