![](https://freight.cargo.site/t/original/i/e2176127a2c5373db735316f8793a9f411c12dddc5f42f60517091c2619a9bf8/Pepsi-Campaign_Original.jpg)
![](https://freight.cargo.site/t/original/i/c4c521559127b5c634f85211bfc85204240d36e40020cec83cafec0ec651e8eb/Pepsi-Campaign_New.jpg)
Image Courtesy: PepsiCo
East Meets West is an ongoing personal project that reimagine the Pepsi Campaign on #BetterwithPepsi and their latest logo/design in 2023, on the basis of a more inclusive marketing effort. The project also explores the potential of a new product flavor for Pepsi Cola.
︎︎︎#BetterWithPepsi features food pairing with Pepsi Cola and Pepsi Zero Sugar. However, both the food and the people involved here lacks Asian identity.
Image Courtesy:
PepsiCo
![]()
︎︎︎Here shows the limited edition Pepsi Zero Karaage Senyo Cola in Japan in 2022 and 2023 Summer. This “Pepsi Zero Cola Exclusively for Use with Fried Chicken” features a more subtle scent and sweetness to bring out the flavor of the fried chicken. It’s cuisine-specific, calorie-free, and flavor-enhancing. Dietary fiber has also been added to reduce oiliness of the fried chicken. The transparent soda appears lighter in taste, more like water.
Image Courtesy: PepsiCo, Suntory Japan
︎︎︎One of the marketing graphics for Pepsi’s new logo in 2023 (on left); Meme about Asians complimenting desserts (on right).
![]()
︎︎︎Combining the two ideas together, we can produce a not-too-sweet cola to bring the flavor of the #BetterWithPepsi food (with the prescedent of the Japan version), and at the same time paying a homage how and why Pepsi drink was invented back in 1893 - to aid in digestion.
![]()
︎︎︎Color studies of different Pepsi packaging across the world - Pepsi #NotTooSweet should take a color between the original Pepsi and Diet Pepsi; while Pepsi Zero Sugar #NotTooSweet should take a color between the original Pepsi blue and the black Pepsi Zero Sugar.
![]()
︎︎︎Sketches for Pepsi #NotTooSweet, matching existing new logo and design
︎︎︎
Mock up for potential #BetterwithPepsi advertisements at Chinatown, featuring Chongqing Spicy Hotpot, Wonton Noodle Soup, and Stir-Fried Crab with Ginger and Scallions, all of these go well with Pepsi Cola.
︎︎︎We can celebrate #BetterwithPepsi by displaying both Western and Eastern food: French Fries vs Chinese Spicy Fried Sliced Potato; Burger vs Hong Kong-Style Stir-fried Beef Flat Noodle; Southern Fried Chicken vs Korean Fried Chicken. The list goes on and on.
Background Image Courtesy: PepsiCo.
"We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come."
– Mauro Porcini, SVP & Chief Design Officer
![](https://freight.cargo.site/t/original/i/7af070778cf663fddd71f8a2fdaff6ee85a52ac1efddc96c024e0f3b69346dce/Better-with-Pepsi.jpg)
![](https://freight.cargo.site/t/original/i/1bb0e32e1b2040f7f7ab3e86c26e73a8c73c23487518fcb067a25e84480a6e4e/Pepsi-Japan.jpg)
︎︎︎Here shows the limited edition Pepsi Zero Karaage Senyo Cola in Japan in 2022 and 2023 Summer. This “Pepsi Zero Cola Exclusively for Use with Fried Chicken” features a more subtle scent and sweetness to bring out the flavor of the fried chicken. It’s cuisine-specific, calorie-free, and flavor-enhancing. Dietary fiber has also been added to reduce oiliness of the fried chicken. The transparent soda appears lighter in taste, more like water.
Image Courtesy: PepsiCo, Suntory Japan
![](https://freight.cargo.site/t/original/i/1e893036439b305b28c1c7e8dda1cdca956aa2caa128020ec3ac87260af1a639/not-too-sweet.jpg)
![](https://freight.cargo.site/t/original/i/b572d131bf38518d8939fa0de86661ddd5f5554798e7f12b1a30bce4f0516723/Pepsi-Graph.jpg)
︎︎︎Combining the two ideas together, we can produce a not-too-sweet cola to bring the flavor of the #BetterWithPepsi food (with the prescedent of the Japan version), and at the same time paying a homage how and why Pepsi drink was invented back in 1893 - to aid in digestion.
![](https://freight.cargo.site/t/original/i/251fb34e39b091632d6bf519934c68b90f563d905b1e820714150502868b8518/Colors.jpg)
![](https://freight.cargo.site/t/original/i/a4099cbcb1f62a45fb6aa3d68c769efa35b4c05cd3b4dd3c3f3657e8ba490911/Pepsi-Sketches.jpg)
︎︎︎Sketches for Pepsi #NotTooSweet, matching existing new logo and design
![](https://freight.cargo.site/t/original/i/c4e8418e56976f469875531278995baf57dc6144bcdca3e2871b8079866ed579/Pepsi-Campaign_Chinatown.jpg)
![](https://freight.cargo.site/t/original/i/c4c521559127b5c634f85211bfc85204240d36e40020cec83cafec0ec651e8eb/Pepsi-Campaign_New.jpg)
Background Image Courtesy: PepsiCo.
East Meets West
2023 Personal Project
Branding/Marketing/Product Design
Projects start with a question
How do we celebrate the future?
︎
︎︎︎
Architecture/Exhibition/Graphics
How can we overcome grief?
︎
︎︎︎
Theater/Set & Lighting/Graphics
What can we do to further education quality in under-priviledged areas? ︎
![]()
︎︎︎
Architecture/Installation
What if “Art” is redefined in a coporate office?︎
![]()
︎︎︎
Strategy/Interior Design
How can we take care?︎
︎︎︎
Strategy/Industrial Design
How can we connect the existing and the new?︎
︎︎︎
Architecture/Exhibition
What does it mean to direct ourselves?︎
︎︎︎
Directing/Art
︎︎︎
Strategy
How can we preserve a culture?︎
︎︎︎
Art/Exploration
![]()
︎
![](https://freight.cargo.site/t/original/i/c2923bab424f1cbc91108c59a97ad84f0e49a85381ce615e139cc77690c1354a/Futures_AIB-sm-01.jpg)
︎
![](https://freight.cargo.site/t/original/i/f3e5aefc8ff53568bb3aaed823352d791613d1fcd4d69fdf2165dec43cfa5f2e/HUSK---2.jpg)
![](https://freight.cargo.site/t/original/i/3d5a3decd478609ad5c2235ca6d8445bdbe7e888e18dcaadd42fd84ca24b81f2/IMG_5636.jpg)
![](https://freight.cargo.site/t/original/i/1183f112529ceeaa4aa4accf85d0c4c44ee6efdefac0ed86fcf7da3b28a906ce/spruce3-removebg-preview.png)
︎︎︎ Architecture/Exhibition
![](https://freight.cargo.site/t/original/i/47a53c23383d2631770469a8fe5b22fefce1ca7f07e17311f197f737567833ec/LamFlorence_View01_Exterior_Night.png)
What does it mean to direct ourselves?︎
![](https://freight.cargo.site/t/original/i/31bd606ff14996e9a474f7097067ad1014d4418b555b3334f73a174f9eb86d67/Screenshot-2019-01-09-16.59.07.png)
![](https://freight.cargo.site/t/original/i/df424e31231dcbf6e2f5426e22552d1b357269d7c05a05dd95b5646689484d9e/Future-of-Work-1.jpg)
![](https://freight.cargo.site/t/original/i/b1f976bed575aa83c24cf1404ff035108c4e6b458819f7884bcceb2059fe5a0c/My-life-as-Mcdull-1.jpg)
![](https://freight.cargo.site/t/original/i/191618a05ec8f176570302b40c944e6d813eb64cf7368eec1f5d74ec6e89a2a5/Box.gif)
Projects start with a question
(01)
How do we celebrate the future?
︎
![](https://freight.cargo.site/t/original/i/c2923bab424f1cbc91108c59a97ad84f0e49a85381ce615e139cc77690c1354a/Futures_AIB-sm-01.jpg)
(02)
How can we overcome grief?
︎
![](https://freight.cargo.site/t/original/i/f3e5aefc8ff53568bb3aaed823352d791613d1fcd4d69fdf2165dec43cfa5f2e/HUSK---2.jpg)
︎︎︎ Professional, Theater/Set & Lighting/Graphic
(03)
What can we do to further education quality in under-priviledged areas? ︎
︎︎︎Volunteer, Architecture
(04)
How can we take care?︎
![](https://freight.cargo.site/t/original/i/1183f112529ceeaa4aa4accf85d0c4c44ee6efdefac0ed86fcf7da3b28a906ce/spruce3-removebg-preview.png)
︎︎︎Academic, Strategy/Industrial Design
(05)
How can we connect the existing and the new?︎
![](https://freight.cargo.site/t/original/i/47a53c23383d2631770469a8fe5b22fefce1ca7f07e17311f197f737567833ec/LamFlorence_View01_Exterior_Night.png)
︎︎︎Academic, Architecture
(06)
What does it mean to direct ourselves?︎
![](https://freight.cargo.site/t/original/i/31bd606ff14996e9a474f7097067ad1014d4418b555b3334f73a174f9eb86d67/Screenshot-2019-01-09-16.59.07.png)
︎︎︎Academic, Directing/Art
(07)
What is the post-pandemic future of work?︎
![](https://freight.cargo.site/t/original/i/df424e31231dcbf6e2f5426e22552d1b357269d7c05a05dd95b5646689484d9e/Future-of-Work-1.jpg)
︎︎︎Professional, Strategy
(08)
What if “Art” is redefined in a coporate office?︎
![](https://freight.cargo.site/t/original/i/3d5a3decd478609ad5c2235ca6d8445bdbe7e888e18dcaadd42fd84ca24b81f2/IMG_5636.jpg)
︎︎︎Professional, Interior Design
(09)
How can we preserve a culture?︎
![](https://freight.cargo.site/t/original/i/b1f976bed575aa83c24cf1404ff035108c4e6b458819f7884bcceb2059fe5a0c/My-life-as-Mcdull-1.jpg)
︎︎︎Personal, Art/Exploration
(10)
Anymore?︎
︎︎︎Academic, Theater/Lighting
︎︎︎Personal, Sketches/Random Stuff
© 2024 / FLAM