Image Courtesy: PepsiCo
East Meets West is an ongoing personal project that reimagine the Pepsi Campaign on #BetterwithPepsi and their latest logo/design in 2023, on the basis of a more inclusive marketing effort. The project also explores the potential of a new product flavor for Pepsi Cola.
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︎︎︎#BetterWithPepsi features food pairing with Pepsi Cola and Pepsi Zero Sugar. However, both the food and the people involved here lacks Asian identity.
Image Courtesy:
PepsiCo
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︎︎︎Here shows the limited edition Pepsi Zero Karaage Senyo Cola in Japan in 2022 and 2023 Summer. This “Pepsi Zero Cola Exclusively for Use with Fried Chicken” features a more subtle scent and sweetness to bring out the flavor of the fried chicken. It’s cuisine-specific, calorie-free, and flavor-enhancing. Dietary fiber has also been added to reduce oiliness of the fried chicken. The transparent soda appears lighter in taste, more like water.
Image Courtesy: PepsiCo, Suntory Japan
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︎︎︎One of the marketing graphics for Pepsi’s new logo in 2023 (on left); Meme about Asians complimenting desserts (on right).
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︎︎︎Combining the two ideas together, we can produce a not-too-sweet cola to bring the flavor of the #BetterWithPepsi food (with the prescedent of the Japan version), and at the same time paying a homage how and why Pepsi drink was invented back in 1893 - to aid in digestion.
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︎︎︎Color studies of different Pepsi packaging across the world - Pepsi #NotTooSweet should take a color between the original Pepsi and Diet Pepsi; while Pepsi Zero Sugar #NotTooSweet should take a color between the original Pepsi blue and the black Pepsi Zero Sugar.
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︎︎︎Sketches for Pepsi #NotTooSweet, matching existing new logo and design
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Mock up for potential #BetterwithPepsi advertisements at Chinatown, featuring Chongqing Spicy Hotpot, Wonton Noodle Soup, and Stir-Fried Crab with Ginger and Scallions, all of these go well with Pepsi Cola.
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︎︎︎We can celebrate #BetterwithPepsi by displaying both Western and Eastern food: French Fries vs Chinese Spicy Fried Sliced Potato; Burger vs Hong Kong-Style Stir-fried Beef Flat Noodle; Southern Fried Chicken vs Korean Fried Chicken. The list goes on and on.
Background Image Courtesy: PepsiCo.
"We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come."
– Mauro Porcini, SVP & Chief Design Officer
︎︎︎#BetterWithPepsi features food pairing with Pepsi Cola and Pepsi Zero Sugar. However, both the food and the people involved here lacks Asian identity.
Image Courtesy:
PepsiCo
︎︎︎Here shows the limited edition Pepsi Zero Karaage Senyo Cola in Japan in 2022 and 2023 Summer. This “Pepsi Zero Cola Exclusively for Use with Fried Chicken” features a more subtle scent and sweetness to bring out the flavor of the fried chicken. It’s cuisine-specific, calorie-free, and flavor-enhancing. Dietary fiber has also been added to reduce oiliness of the fried chicken. The transparent soda appears lighter in taste, more like water.
Image Courtesy: PepsiCo, Suntory Japan
︎︎︎Combining the two ideas together, we can produce a not-too-sweet cola to bring the flavor of the #BetterWithPepsi food (with the prescedent of the Japan version), and at the same time paying a homage how and why Pepsi drink was invented back in 1893 - to aid in digestion.
︎︎︎Sketches for Pepsi #NotTooSweet, matching existing new logo and design
︎︎︎
Mock up for potential #BetterwithPepsi advertisements at Chinatown, featuring Chongqing Spicy Hotpot, Wonton Noodle Soup, and Stir-Fried Crab with Ginger and Scallions, all of these go well with Pepsi Cola.︎︎︎We can celebrate #BetterwithPepsi by displaying both Western and Eastern food: French Fries vs Chinese Spicy Fried Sliced Potato; Burger vs Hong Kong-Style Stir-fried Beef Flat Noodle; Southern Fried Chicken vs Korean Fried Chicken. The list goes on and on. Background Image Courtesy: PepsiCo.
East Meets West
2023 Personal Project
Branding/Marketing/Product Design
Projects start with a question
How do we celebrate the future?
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Architecture/Exhibition/Graphics
How can we overcome grief?
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Theater/Set & Lighting/Graphics
What can we do to further education quality in under-priviledged areas? ︎
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Architecture/Installation
What if “Art” is redefined in a coporate office?︎
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Strategy/Interior Design
How can we take care?︎
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Strategy/Industrial Design
How can we connect the existing and the new?︎
︎︎︎
Architecture/Exhibition![]()
What does it mean to direct ourselves?︎
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Directing/Art
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Strategy
How can we preserve a culture?︎
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Art/Exploration
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︎︎︎ Architecture/Exhibition
What does it mean to direct ourselves?︎
Projects start with a question
(01)
How do we celebrate the future?
︎
(02)
How can we overcome grief?
︎
︎︎︎ Professional, Theater/Set & Lighting/Graphic
(03)
What can we do to further education quality in under-priviledged areas? ︎
︎︎︎Volunteer, Architecture
(04)
How can we take care?︎
︎︎︎Academic, Strategy/Industrial Design
(05)
How can we connect the existing and the new?︎
︎︎︎Academic, Architecture
(06)
What does it mean to direct ourselves?︎
︎︎︎Academic, Directing/Art
(07)
What is the post-pandemic future of work?︎
︎︎︎Professional, Strategy
(08)
What if “Art” is redefined in a coporate office?︎
︎︎︎Professional, Interior Design
(09)
How can we preserve a culture?︎
︎︎︎Personal, Art/Exploration
(10)
Anymore?︎
︎︎︎Academic, Theater/Lighting
︎︎︎Personal, Sketches/Random Stuff
© 2024 / FLAM